Newspaper insertion rates in Varanasi
Uttar Pradesh · data verified
Inserting flyers in Varanasi newspapers costs ₹1.20–₹2.00 per copy with a 50,000-copy minimum — an entry budget of about ₹60,000. The city’s highest-circulation option is Dainik Jagran (220,000+).
Varanasi (pop. 15 Lakh) supports 3+ major dailies with 100,000+ combined daily copies — an insert places your offer inside the ones your customers already read.
Varanasi insert rates by format
| Format | Size | Rate / copy | 50,000 copies | 1,00,000 copies | 2,00,000 copies |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | ₹2 | ₹1,00,000 | ₹2,00,000 | ₹4,00,000 |
| A4 Glossy Insert | 21 cm × 29.7 cm | ₹1.5 | ₹75,000 | ₹1,50,000 | ₹3,00,000 |
| A5 Compact Insert | 14.8 cm × 21 cm | ₹1.2 | ₹60,000 | ₹1,20,000 | ₹2,40,000 |
Rates include printing, insertion and transport. 18% GST extra.
Varanasi newspapers: circulation data
| Newspaper | Language | Circulation |
|---|---|---|
| Dainik Jagran | Hindi | 220,000+ |
| Hindustan | Hindi | 160,000+ |
| Amar Ujala | Hindi | 130,000+ |
| Times of India (Varanasi Edition) | English | 25,000+ |
| Aj | Hindi | 55,000+ |
Locality targeting in Varanasi
Campaigns can be limited to specific distribution bundles. Commonly targeted areas:
In Varanasi, inserts are most used by the silk and tourism sectors; weekend editions carry noticeably higher readership time.
Varanasi insert questions
What do newspaper inserts cost in Varanasi?
Rates in Varanasi are ₹1.20/copy for A5, ₹1.50/copy for A4 and ₹2.00/copy for A2 inserts, including printing, insertion and transport (GST extra). With the 50,000-copy minimum, the smallest Varanasi campaign costs about ₹60,000.
Which newspapers in Varanasi accept inserts?
Dainik Jagran, Amar Ujala, Hindustan all accept inserts in Varanasi. Dainik Jagran leads with 220,000+.
Is locality-level targeting possible in Varanasi?
Yes — distribution is sorted by locality bundle, so you can limit a Varanasi campaign to areas like Sigra, Lanka, Sarnath, BHU Area instead of paying for the whole city. 11+ localities are addressable.
How big should my first Varanasi insert run be?
The minimum is 50,000 copies. For a single Varanasi locality cluster that minimum is usually enough; city-wide coverage across Varanasi's main dailies typically takes 1–3 lakh copies.
Run an insert campaign in Varanasi
Printing, scheduling and distribution proof in Varanasi are handled end-to-end by our execution arm.