Newspaper insertion rates in Mumbai
Maharashtra · data verified
Inserting flyers in Mumbai newspapers costs ₹1.20–₹2.00 per copy with a 50,000-copy minimum — an entry budget of about ₹60,000. The city’s highest-circulation option is Times of India (450,000+ daily in Mumbai).
With 800,000+ daily newspaper readers, Mumbai remains a strong print market — and inserts ride that distribution at a fraction of display-ad cost.
Mumbai insert rates by format
| Format | Size | Rate / copy | 50,000 copies | 1,00,000 copies | 2,00,000 copies |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | ₹2 | ₹1,00,000 | ₹2,00,000 | ₹4,00,000 |
| A4 Glossy Insert | 21 cm × 29.7 cm | ₹1.5 | ₹75,000 | ₹1,50,000 | ₹3,00,000 |
| A5 Compact Insert | 14.8 cm × 21 cm | ₹1.2 | ₹60,000 | ₹1,20,000 | ₹2,40,000 |
Rates include printing, insertion and transport. 18% GST extra.
Mumbai newspapers: circulation data
| Newspaper | Language | Circulation |
|---|---|---|
| Times of India | English | 450,000+ daily in Mumbai |
| Hindustan Times | English | 280,000+ daily in Mumbai |
| Maharashtra Times | Marathi | 350,000+ daily in Mumbai |
| Navbharat Times | Hindi | 180,000+ daily in Mumbai |
| Mid-Day | English | 200,000+ daily in Mumbai |
| Loksatta | Marathi | 120,000+ daily in Mumbai |
Locality targeting in Mumbai
Campaigns can be limited to specific distribution bundles. Commonly targeted areas:
Strong sectors here include finance, bollywood, fashion — categories that historically pull well with insert offers in Mumbai.
Mumbai insert questions
What do newspaper inserts cost in Mumbai?
Rates in Mumbai are ₹1.20/copy for A5, ₹1.50/copy for A4 and ₹2.00/copy for A2 inserts, including printing, insertion and transport (GST extra). With the 50,000-copy minimum, the smallest Mumbai campaign costs about ₹60,000.
Which newspapers in Mumbai accept inserts?
Times of India, Hindustan Times, Maharashtra Times, Navbharat Times, Mid-Day and 2 more all accept inserts in Mumbai. Times of India leads with 450,000+ daily in Mumbai.
Is locality-level targeting possible in Mumbai?
Yes — distribution is sorted by locality bundle, so you can limit a Mumbai campaign to areas like Andheri, Bandra, Borivali, Dadar instead of paying for the whole city. 20+ localities are addressable.
How big should my first Mumbai insert run be?
The minimum is 50,000 copies. For a single Mumbai locality cluster that minimum is usually enough; city-wide coverage across Mumbai's main dailies typically takes 1–3 lakh copies.
Run an insert campaign in Mumbai
Printing, scheduling and distribution proof in Mumbai are handled end-to-end by our execution arm.