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India’s newspaper insert advertising reference

Newspaper insertion cost calculator

Instant estimate for flyer insertion in Indian newspapers — printing, insertion and transport included, GST shown separately. Rates current as of June 2026.

Printing + insertion + transport
₹1,50,000
1,00,000 × ₹1.50
GST (18%)
₹27,000
Estimated total
₹1,77,000
₹2 per household reached

Estimate based on standard 90 GSM stock (A4/A5) and 45 GSM SNP (A2). Higher GSM, special finishes or multi-city splits change pricing — request a formal quote for exact numbers.

How the numbers work

How is newspaper insertion cost calculated?

Cost = copies × per-copy rate, plus 18% GST. The per-copy rate (₹1.20–₹2.00 as of June 2026) already bundles printing, the newspaper's insertion charge and transport to distribution hubs. The minimum billable quantity is 50,000 copies.

Are there any hidden charges?

No. Design is typically included with booking; the only addition to the per-copy rate is GST at 18%. Premium paper (above 90 GSM), lamination or odd sizes are quoted separately before you commit.

Does the estimate change by city?

No — the per-copy rate is the same in all 30 covered cities. What changes by city is which newspapers you can use and how many copies you need for the localities you want. See the city rate pages for that data.

Deep dive: the complete cost guide · city-level data: rates by city