Newspaper insertion rates in Kolkata
West Bengal · data verified
Inserting flyers in Kolkata newspapers costs ₹1.20–₹2.00 per copy with a 50,000-copy minimum — an entry budget of about ₹60,000. The city’s highest-circulation option is Anandabazar Patrika (800,000+).
Kolkata households receive 700,000+ newspaper copies every morning, making doorstep inserts one of the few media that reach the whole family at once.
Kolkata insert rates by format
| Format | Size | Rate / copy | 50,000 copies | 1,00,000 copies | 2,00,000 copies |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | ₹2 | ₹1,00,000 | ₹2,00,000 | ₹4,00,000 |
| A4 Glossy Insert | 21 cm × 29.7 cm | ₹1.5 | ₹75,000 | ₹1,50,000 | ₹3,00,000 |
| A5 Compact Insert | 14.8 cm × 21 cm | ₹1.2 | ₹60,000 | ₹1,20,000 | ₹2,40,000 |
Rates include printing, insertion and transport. 18% GST extra.
Kolkata newspapers: circulation data
| Newspaper | Language | Circulation |
|---|---|---|
| Anandabazar Patrika | Bengali | 800,000+ |
| Times of India | English | 200,000+ |
| The Telegraph | English | 150,000+ |
| Bartaman | Bengali | 350,000+ |
| Aajkaal | Bengali | 120,000+ |
| Dainik Statesman | Bengali | 100,000+ |
| Hindustan Times | English | 80,000+ |
| Dainik Jagran | Hindi | 60,000+ |
Locality targeting in Kolkata
Campaigns can be limited to specific distribution bundles. Commonly targeted areas:
In Kolkata, inserts are most used by the fmcg and textile sectors; weekend editions carry noticeably higher readership time.
Kolkata insert questions
How much does it cost to insert flyers in Kolkata newspapers?
Rates in Kolkata are ₹1.20/copy for A5, ₹1.50/copy for A4 and ₹2.00/copy for A2 inserts, including printing, insertion and transport (GST extra). With the 50,000-copy minimum, the smallest Kolkata campaign costs about ₹60,000.
What newspapers can I use for insertion in Kolkata?
Anandabazar Patrika, Times of India, Hindustan Times, Telegraph, Dainik Statesman and 3 more all accept inserts in Kolkata. Anandabazar Patrika leads with 800,000+.
Which parts of Kolkata can inserts reach?
Yes — distribution is sorted by locality bundle, so you can limit a Kolkata campaign to areas like Salt Lake, New Town, Park Street, Ballygunge instead of paying for the whole city. 15+ localities are addressable.
How many copies should a Kolkata campaign run?
The minimum is 50,000 copies. For a single Kolkata locality cluster that minimum is usually enough; city-wide coverage across Kolkata's main dailies typically takes 1–3 lakh copies.
Run an insert campaign in Kolkata
Printing, scheduling and distribution proof in Kolkata are handled end-to-end by our execution arm.