Newspaper insertion rates in India
Rate card last verified:
Newspaper insertion in India costs ₹1.20 to ₹2.00 per copy: A5 glossy flyers at ₹1.20, A4 glossy at ₹1.50, and A2 broadsheets at ₹2.00 per copy. Prices include printing, insertion and transport; GST (18%) is extra. The minimum order is 50,000 copies, so entry-level campaigns start at ₹60,000.
Rate card by format
| Format | Finished size | Paper & GSM | Printing | Folding | Rate / copy |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | SNP (standard newsprint), 45 GSM | Double side, full colour | Middle fold (lands as A3) | ₹2 |
| A4 Glossy Insert | 21 cm × 29.7 cm | Glossy art paper, 90–130 GSM | Double side, full colour | Flat, no fold | ₹1.5 |
| A5 Compact Insert | 14.8 cm × 21 cm | Glossy art paper, 90–130 GSM | Double side, full colour | Flat, no fold | ₹1.2 |
Rates include printing, insertion and transport. 18% GST extra.
What a campaign actually costs
Total budget (before GST) by quantity and format. These are the numbers to plan with.
| Copies | A2 @ ₹2 | A4 @ ₹1.5 | A5 @ ₹1.2 |
|---|---|---|---|
| 50,000 | ₹1,00,000 | ₹75,000 | ₹60,000 |
| 1,00,000 | ₹2,00,000 | ₹1,50,000 | ₹1,20,000 |
| 2,00,000 | ₹4,00,000 | ₹3,00,000 | ₹2,40,000 |
| 5,00,000 | ₹10,00,000 | ₹7,50,000 | ₹6,00,000 |
Calculate for your exact quantity →
Rate questions, answered
Why is there a 50,000-copy minimum?
Newspaper distribution hubs sort inserts by edition and locality bundle. Below 50,000 copies the fixed costs of printing setup, transport and hub handling make per-copy pricing uneconomical, so 50,000 is the standard industry minimum per city per day.
Do rates differ between cities?
The per-copy insertion rate is uniform across our 30 covered cities — ₹2.00 (A2), ₹1.50 (A4), ₹1.20 (A5). What differs by city is the newspaper mix, circulation per locality, and how many copies you need for meaningful coverage. See each city page for that data.
What's included in the per-copy rate?
Three things: full-colour double-side printing, the newspaper's insertion charge, and transport to the distribution hubs. Design is typically free with campaign booking. The only extra is 18% GST.
Does higher GSM paper cost more?
Yes. The published A4 and A5 rates are for 90 GSM glossy art paper. Heavier stock (up to 130 GSM) increases the per-copy rate; ask for a quote with your exact specification.
Can I split one print run across multiple newspapers?
Yes. A common pattern is splitting 100,000 copies between an English daily (premium localities) and a Hindi or regional daily (mass coverage) in the same city, keeping the same artwork.
City-wise rates & newspaper data
Same rates, different newspapers and reach. Each page lists local dailies with language and circulation, plus coverage areas.
Ready to book at these rates?
Campaign execution — printing, scheduling, insertion and distribution proof — is handled by our booking arm, newspaperinsertions.com.