Newspaper insertion rates in Patna
Bihar · data verified
Inserting flyers in Patna newspapers costs ₹1.20–₹2.00 per copy with a 50,000-copy minimum — an entry budget of about ₹60,000. The city’s highest-circulation option is Dainik Jagran (Patna Edition) (250,000+).
Every morning, 200,000+ copies of Patna's dailies land on doorsteps; an insert puts your flyer inside that trusted delivery.
Patna insert rates by format
| Format | Size | Rate / copy | 50,000 copies | 1,00,000 copies | 2,00,000 copies |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | ₹2 | ₹1,00,000 | ₹2,00,000 | ₹4,00,000 |
| A4 Glossy Insert | 21 cm × 29.7 cm | ₹1.5 | ₹75,000 | ₹1,50,000 | ₹3,00,000 |
| A5 Compact Insert | 14.8 cm × 21 cm | ₹1.2 | ₹60,000 | ₹1,20,000 | ₹2,40,000 |
Rates include printing, insertion and transport. 18% GST extra.
Patna newspapers: circulation data
| Newspaper | Language | Circulation |
|---|---|---|
| Dainik Jagran (Patna Edition) | Hindi | 250,000+ |
| Hindustan (Hindi Daily) | Hindi | 200,000+ |
| Prabhat Khabar | Hindi | 100,000+ |
| Times of India (Patna Edition) | English | 30,000+ |
| The Telegraph (Patna Edition) | English | 20,000+ |
Locality targeting in Patna
Campaigns can be limited to specific distribution bundles. Commonly targeted areas:
Government dominates Patna's insert volumes, followed by fmcg; both favour Boring Road and Kankarbagh for first campaigns.
Patna insert questions
What is the newspaper insertion rate in Patna?
Rates in Patna are ₹1.20/copy for A5, ₹1.50/copy for A4 and ₹2.00/copy for A2 inserts, including printing, insertion and transport (GST extra). With the 50,000-copy minimum, the smallest Patna campaign costs about ₹60,000.
Which Patna dailies take flyer inserts?
Hindustan, Dainik Jagran, Prabhat Khabar, Amar Ujala all accept inserts in Patna. Dainik Jagran (Patna Edition) leads with 250,000+.
Can I target specific areas of Patna?
Yes — distribution is sorted by locality bundle, so you can limit a Patna campaign to areas like Boring Road, Kankarbagh, Rajendra Nagar, Bailey Road instead of paying for the whole city. 8+ localities are addressable.
What quantity works for Patna?
The minimum is 50,000 copies. For a single Patna locality cluster that minimum is usually enough; city-wide coverage across Patna's main dailies typically takes 1–3 lakh copies.
Run an insert campaign in Patna
Printing, scheduling and distribution proof in Patna are handled end-to-end by our execution arm.