Newspaper insertion rates in Pune
Maharashtra · data verified
Inserting flyers in Pune newspapers costs ₹1.20–₹2.00 per copy with a 50,000-copy minimum — an entry budget of about ₹60,000. The city’s highest-circulation option is Sakal (350,000+).
Pune households receive 450,000+ newspaper copies every morning, making doorstep inserts one of the few media that reach the whole family at once.
Pune insert rates by format
| Format | Size | Rate / copy | 50,000 copies | 1,00,000 copies | 2,00,000 copies |
|---|---|---|---|---|---|
| A2 Broadsheet Insert | 33 cm × 53 cm | ₹2 | ₹1,00,000 | ₹2,00,000 | ₹4,00,000 |
| A4 Glossy Insert | 21 cm × 29.7 cm | ₹1.5 | ₹75,000 | ₹1,50,000 | ₹3,00,000 |
| A5 Compact Insert | 14.8 cm × 21 cm | ₹1.2 | ₹60,000 | ₹1,20,000 | ₹2,40,000 |
Rates include printing, insertion and transport. 18% GST extra.
Pune newspapers: circulation data
| Newspaper | Language | Circulation |
|---|---|---|
| Sakal | Marathi | 350,000+ |
| Times of India | English | 180,000+ |
| Loksatta | Marathi | 120,000+ |
| Maharashtra Times | Marathi | 150,000+ |
| Pune Mirror | English | 80,000+ |
| Indian Express | English | 70,000+ |
| Dainik Bhaskar | Hindi | 50,000+ |
Locality targeting in Pune
Campaigns can be limited to specific distribution bundles. Commonly targeted areas:
Local advertisers in it and automobile are the heaviest insert users in Pune, typically timed to weekends and festival weeks.
Pune insert questions
What do newspaper inserts cost in Pune?
Rates in Pune are ₹1.20/copy for A5, ₹1.50/copy for A4 and ₹2.00/copy for A2 inserts, including printing, insertion and transport (GST extra). With the 50,000-copy minimum, the smallest Pune campaign costs about ₹60,000.
Which newspapers in Pune accept inserts?
Sakal, Times of India, Loksatta, Maharashtra Times, Pune Mirror and 2 more all accept inserts in Pune. Sakal leads with 350,000+.
Is locality-level targeting possible in Pune?
Yes — distribution is sorted by locality bundle, so you can limit a Pune campaign to areas like Koregaon Park, Viman Nagar, Kharadi, Hadapsar instead of paying for the whole city. 17+ localities are addressable.
How big should my first Pune insert run be?
The minimum is 50,000 copies. For a single Pune locality cluster that minimum is usually enough; city-wide coverage across Pune's main dailies typically takes 1–3 lakh copies.
Run an insert campaign in Pune
Printing, scheduling and distribution proof in Pune are handled end-to-end by our execution arm.